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There are many different types of
tourists, which can be classified in a number of ways:
By Product
| Mass Tourism |
Alternative Tourism |
| Package tour |
Ecotourism |
By nature of
the activity:
| Active |
Passive |
Adventure tourism
Ecotourism
Golf |
Sightseeing
Beach holiday
Cruise |
Location preference
| Coastal |
Rural |
City |
Mountains |
Lakes |
| Costa Brava |
Garrotxa |
Barcelona |
Pyrenees |
Banyoles |
Duration of
trip and distance travelled
| Day trip |
Weekend break |
Annual holiday |
| Local |
National |
International |
By purpose
Pleasure: need for change, see
something new
* Culture (ethnic)
* History, heritage
* Nature-based (eco-) tourism
* Farm-based, rural tourism
* Personal development, health
* Visit friends, family
* Social status (to brag!)
* Recreation
By
age/socio-economic group
| Backpackers |
Empty Nesters |
DINKS |
SINKS |
Early/Active Retirees |
Boomers |
Youth |
Backpackers: 18-24 years, no children. Attracted to adventurous activity.
Consider themselves travellers not tourists. Generally well-educated. Cost
conscious.
DINKS: Double Income No Kids.
SINKS: Single Income No Kids.
Both Dinks and Sinks: younger people, between 25 and 35 years of age, no
children, affluent.
Empty Nesters: Parents whose children have flown the family nest. Between
45 and 55 of age, well educated, high disposable income.
Boomers: members of the baby boom generation in the 1950s.
Youths: Between 18 and 25 of age, not well-educated, low disposable income,
are used to travelling, (have learned it during the upbringing) and know how to
indulge 'the good life'.
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